---
title: Vive CEO featured in Crunchbase News - Vive Crop Protection
description: Vive Crop's CEO shares insights in Crunchbase News on bridging the gap between consumer perceptions and modern agricultural practices.
---

[News - Vive Crop Protection ](https://www.vivecrop.com/news)

# [Vive CEO featured in Crunchbase News - Vive Crop Protection](https://www.vivecrop.com/news/vive-ceo-featured-in-crunchbase-news)

 Written by [Vive Crop Protection](https://www.vivecrop.com/news/author/vive-crop-protection) | Jul 12, 2021 4:00:00 AM

Darren Anderson, CEO at Vive Crop Protection discusses the disconnect between consumers and modern agriculture.

> [What City Slickers Don’t Get About The Modern Farm](https://news.crunchbase.com/news/farm-tech-innovation-startups-investment/)

[View full post](https://www.vivecrop.com/news/vive-ceo-featured-in-crunchbase-news)

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