Position Summary:

• Responsible for Vive branded product assets, the Product Manager devises and executes a marketing plan and strategies designed to create a differentiated, ‘best in class’ position for the Vive portfolio
•  Responsible for the profitability of the Vive portfolio, focusing on margin management, pricing strategies and market support in a growing market footprint and commercial channel
• Develops compelling business cases for new products that address market pain points and support rapid market growth of Vive’s technology platform while also leading the subsequent market introduction of new products
• Works closely across multiple internal departments and external partners to foster product development, manage product supply, and create brand awareness for the Vive portfolio
  
  
• Key Success Factors:
  • Brings a deep understanding of the market and grower pain points and leverages that understanding to optimize the development of future Vive products
  • Creates market demand through strategic product development and positioning that succinctly addresses grower needs and existing market gaps
  • Exhibits strong analytical and problem-solving skills despite imperfect information
  • Maintains a healthy mix of strategy and execution in day-to-day work while scaling efforts in support of a rapidly growing business
  • Is a resourceful, creative, and self-driven individual who is passionate about building something real in support of the organization’s continued business success
  • Consistently manages multiple deliverables to ensure on-time and on-budget delivery
• Interacts with:
  • Internally – Sales, Marketing, Development, Supply Chain, Regulatory, Executive Leadership
  • Externally – Growers, retailers, crop consultants, and other centers of influence; and at times other 3rd Party Product Development Partners
• Specific Duties & Responsibilities:
  • Responsible for the Vive portfolio across Sales, Marketing, Supply Chain, Regulatory and Development departments
  • Manages product margins and the overall financial performance of the Vive product portfolio
        o Manages COGs
        o Monitors market dynamics and sets pricing
        o Executes program administration
  • Collaborates with Development to identify new solutions to address market needs, from concept to creation to quality control and field testing
  • Develops and presents to leadership sound business cases for new products
        o Evaluates product pipeline ideas
        o Executes market assessment and a gap analysis
        o Conducts the competitive assessment
        o Identifies strategic target markets
        o Determines regulatory implications
        o Forecasts market potential
        o Recommends pricing
  • Partners with Marketing colleagues to devise the yearly marketing plan
       o Identifies and informs field and customer training needs
       o Provides input on field demo program
       o Informs communications campaigns
  • Coordinates and oversees regulatory lifecycle management with the Regulatory team
  • Serves as a lead contributor on the Vive Pipeline Development Process (PDP) and Product Launch Committee
       o Provides regular updates regarding development and regulatory progress vs. timelines
       o Identifies field data needs and collaborates with Development and Technical Field Agronomists to prioritize trial placement & assessment of data
       o Ensures alignment from Sales, Marketing, Development, and Field Agronomy representatives regarding launch approach
  
  

Click here for more information: Job Scorecard – Senior Product Manager 

Interested parties should email a one page cover letter and their resume to people@vivecrop.com with “Senior Product Manager” as the subject heading on or before October 15, 2021.