Vive Announces Keith Thomas has been Elected to CropLife America’s Board of Directors

Toronto, Canada (September 28, 2017)

Vive Crop Protection is pleased to announce that Vive’s CEO, Keith Thomas, has been elected to CropLife America’s Board of Directors for a 3-year term. “I am excited to contribute to CropLife America’s mission supporting modern agriculture,” stated Keith Thomas, Vive’s CEO. “We are relatively new to the US crop protection industry, but we’ve had a big impact. Our election to the CropLife America Board recognizes our commitment to the industry. We plan to be here for the long-term.”

“We look forward to the business experience and academic perspective Keith brings to the CLA Board. These qualities, combined with his interest in the role the industry plays in sustainability aligned with our technology innovation, makes him a great addition to the main governance body of CropLife”, stated Jay Vroom, CropLife America’s CEO. Keith agrees, adding “Innovation is incredibly important to farmers today. Using new technologies we can improve sustainability, productivity, and crop quality. As an innovative, technology-based company, we are proud to be part of this industry.”

Keith Thomas is also a Governor of the University of Toronto and is the Chair of its Business Board.


Vive creates new ways to use trusted products using the Allosperse® Delivery System. Allosperse improves the targeting and performance of pesticide active ingredients. This helps farmers do more with less, reducing the burden agricultural practices have on the environment, all while increasing crop quality and yields. Vive works with global partners that want to bring better crop protection products to growers around the world.

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Vive media contact:

Darren Anderson, President
+1 416-970-1001
[email protected]