TORONTO, Ontario (December 17, 2025) – Vive Crop Protection is pleased to announce two key additions to its commercial team, marking a significant step in its strategic growth journey. Russ Gibson has joined the commercial sales team as the Great Lakes Territory Sales Manager, and Marie Yeager has joined the product management team as Senior Product Manager.
Russ Gibson, based in Indianapolis, brings more than 10 years of industry experience in sales and marketing, including roles at AMVAC, UPL, CHS Agronomy, and Valent USA. Prior to starting his career in agriculture, Russ worked in sales and corporate finance after earning his MBA in finance at Emory University in Atlanta, GA, and his BS in Agricultural Engineering at the University of Florida.
“I’m excited to welcome Russ to the sales team at Vive,” said Greg Esco, US Sales Lead. “His industry expertise and dedication to grower success will play a pivotal role in expanding our pipeline of innovative solutions in the field.”
Marie Yeager, with over 20 years of experience across multiple industries, offers a unique blend of expertise in product management, marketing, sales, and supply chain management. Most recently, Marie managed the diamide and indoxcarb portfolio at FMC, where she successfully grew the business despite intense competitive pressure. Prior to her role at FMC, she was named the Commercial Excellence and Distribution Manager for North America & EMEA at Solvay, where she excelled at portfolio management and channel optimization.
“Marie has built a reputation as a collaborative, results-driven leader with a keen ability to understand the customer," said Dor Kestecher, North America Portfolio Lead at Vive. “She will be a great addition to the product management team, and I’m excited to see the impact she’ll have.”
These additions to the Vive commercial team strengthen our ability to deliver to customers in both sales execution and portfolio leadership. As Vive continues to scale, Russ and Marie will help deepen customer relationships, accelerate product adoption, and support Vive’s mission to bring performance-driven innovation to growers across North America.
For more information about Vive Crop Protection, visit www.vivecrop.com.
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About Vive Crop Protection
At Vive, we create Precision Chemistry™ that simplifies crop production and delivers real results to growers. Powered by Vive's patented Allosperse® Delivery Technology, we optimize conventional and biological crop inputs for improved product performance from the jug to the field. Learn more at vivecrop.com.
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