---
title: Vive Announces New Midac® 4 for Sugarbeets in North Dakota
description: Vive Crop Protection introduces Midac® 4 in North Dakota for the 2026 sugarbeet season, offering effective pest control and seamless fertilizer integration.
image: https://www.vivecrop.com/hubfs/Midac%20sugarbeet%20results%203%20left%20rows.jpg
---

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# Vive Announces New Midac® 4 for Sugarbeets in North Dakota

**TORONTO, Ontario (August 28, 2025) – [Vive Crop Protection](https://www.vivecrop.com/)** is thrilled to announce the release of [Midac® 4](https://www.vivecrop.com/midac-4) in North Dakota for sugarbeets in the 2026 growing season. Backed by cutting-edge technology advancements, Midac 4 delivers the same trusted protection growers previously had with Midac FC, now in a new, more efficient 4 lb. solution. 

With Midac 4, sugarbeet growers will have access to a powerful, cost-effective insecticide that seamlessly integrates with liquid fertilizer applications, offering unmatched convenience and performance against sugarbeet root maggot.

**Why Growers Should Choose Midac 4**

- **Unmatched Compatibility**: The only imidacloprid insecticide for sugarbeets that mixes smoothly with liquid fertilizers, micronutrients, and other crop inputs – like Vive’s [AZteroid® FC 3.3 fungicide](https://www.vivecrop.com/products/azteroid-fc-3-3) – saving time and simplifying planting applications.
- **Targeted Pest Control**: Provides long-lasting control against sugarbeet root maggot.
- **Easier Handling**: Offers a more user-friendly and economical solution compared to granular alternatives like Counter® 20G.

“For years, growers were forced to choose between applying liquid fertilizers at planting or protecting their crop with imidacloprid,” said Steve Eskelsen, Northwest Technical Sales Agronomist at Vive. “We’re excited to introduce this unique imidacloprid product that eliminates that compromise for North Dakota sugarbeet growers.”

Midac 4 is approved under a North Dakota SLN 24(c) registration, effective immediately and valid through December 31, 2030.

To learn more about Midac 4, please visit [vivecrop.com/midac-4](https://www.vivecrop.com/midac-4).

Important: Always read and follow label instructions. COUNTER 20G IS A RESTRICTED USE PESTICIDE. Counter® is a registered trademark of AMVAC. Midac®, AZteroid®, Allosperse®, and Precision Chemistry® are registered trademarks of Vive Crop Protection Inc. ©2025 Vive Crop Protection Inc<https://www.vivecrop.com/>

 

###

 

**About Vive Crop Protection**

At Vive, we create Precision Chemistry™ that simplifies crop production and delivers real results to growers. Powered by Vive's patented Allosperse® Delivery Technology, we optimize conventional and biological crop inputs for improved product performance from the jug to the field. Learn more at [vivecrop.com.](https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Femail.vivecrop.com%2Fe3t%2FCtc%2FOR%2B113%2Fd2nGBF04%2FVXjCCF8PCm0_W3qNMPv8tk6-vW6rg8CD4_vD-8N7WbrxN3q3mQV1-WJV7CgQlFMjyB-bG-mKjW7wxWk-3jS9YRN2Dkv2s4b5ZVW4dZ8VT2w5LjdW9hy6LH5T1V23Vr51wS6T8sj2W5lSSrR2QFx8RW1tSqg86Np9_RW7NdH1795_Qz7W1kHf3p8BD45gW3Rj6_C62LgVFW57tzFy6psY-KW4nBdQM4f7m52W7wPl7V3NxnwLW99jxz48pP82PVM91KS18kCsHW5gglkb1HKG3vW1WJBSp5rRyMK29y1&data=05%7C01%7Ceroden%40vivecrop.com%7C3145cdacb9064c2c505208db674f72d7%7Cb16878f5f61a406889befe54f9412c3d%7C0%7C0%7C638217363159491011%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=MvY6h2NeWziLCkEI6urzlqpQ%2BEjQISiaMJgZG0D0tCw%3D&reserved=0&utm_campaign=News%20Releases&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_IWh2dNaNfLsDbhm_dnqcxP1mYlfoTOurQe9iXUl3ROFurKhINJN7-unEOdQi4XBvwEGAE) 

** **

**For media inquiries or more information, please contact: **

Emily Roden

Marketing and Communications Manager

Vive Crop Protection

[919-649-2398](mailto:tel:919-649-2398)

[eroden@vivecrop.com](mailto:eroden@vivecrop.com)

 

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